Planning should feel gentle
ebbb exists because we believe structure shouldn't mean stress. Here's the story behind the tool.
Traditional planners were never built for brains like ours. They assume you can think linearly, prioritise effortlessly, and just “get things done.” But when your mind races in ten directions at once, that kind of structure doesn’t help — it adds pressure.
We built ebbb because we needed it ourselves.
ebbb started from a simple question: what if planning felt gentle instead of overwhelming? What if the tool adapted to how your brain actually works, instead of forcing you into a system designed for someone else?
We're building ebbb one thoughtful step at a time — testing, listening, and refining — because we believe the best tools come from genuine understanding, not feature checklists.
What we believe
Calm over chaos
Every decision we make is guided by one question: does this reduce stress or add to it? If it adds noise, it doesn’t ship.
Small steps, not big leaps
Progress doesn’t need to be dramatic. We celebrate the quiet wins — the single task ticked off, the 5-minute focus session completed.
Your mind, your way
No two brains are the same. ebbb gives you structure without rigidity, guidance without pressure, and tools that bend to fit you.
Our journey
The idea takes shape
Born from personal frustration with planners that felt overwhelming and rigid.
Design & prototyping
Researching ADHD-friendly design patterns and building the first prototypes.
Beta launch
Opening ebbb to early users for feedback, testing, and gentle iteration.
Growing together
AI features, team collaboration, and deeper personalisation — all guided by your feedback.